INFINITI Q30 Global Media Digital Press Pack October 2015

  • Q30 active compact is a vital part of INFINITI’s global growth plans
  • INFINITI’s first global entry in the compact segment, attracting a new generation of premium buyers
  • Daring design that forges a unique path for a premium car
  • Confident dynamics deliver a holistic, intuitive driving experience
  • Ideal balance between comfortable ride and enjoyable handling
  • Seat design and suspension provide ‘in-command’ feel, minimising fatigue
  • Q30 and Q30 Sport versions allow for individual expression – each with distinctive difference in ride height
  • In-car quietness unrivalled in the segment

Hong Kong – The INFINITI Q30 active compact is a new type of premium vehicle for a new type of consumer. Representing INFINITI’s first global entry into the fast-growing premium compact segment, the Q30 will play an important role in helping the company realise its plans for global growth.

Designed for a new generation of buyers not willing to be defined or restricted by their choice of brand or vehicle type, the Q30 challenges convention with its bold character and daring shape. The car stays true to the signature design cues from the original 2013 concept – blending coupe-like styling with an elevated yet dynamic stance, and making no compromises in terms of packaging and comfort. This is a car that challenges the norm within the premium segment and spans conventional categories for compact cars.

The Q30 exemplifies INFINITI’s design-led, customer-centric approach. The development teams behind the Q30 have taken a holistic approach to its engineering, presenting a car that offers a secure, ‘in-command’ drive, precise handling and a high degree of comfort and refinement.

No element of the Q30 has been engineered in isolation, resulting in a complete and rewarding driving experience. It feels comfortable yet ‘ready to go anywhere’ thanks to its versatile dimensions, confident dynamics, exceptional ride and handling, and a range of intuitive technologies. Compared with conventional premium compact models, it also confers a greater sense of security thanks to the elevated seating position.

In addition to the Q30 – available in base, ‘Premium’ or ‘Premium Tech’ – customers can choose the ‘Q30 Sport’. The Q30 and Q30 Sport each have their own unique personality, including design and dimensions. Notably, the Q30 Sport model (at 1,475mm) sits 15mm lower than the Q30. Driving performance will also be differentiated, thanks to individual suspensions settings and distinctive ride and handling characteristics – offering premium compact buyers a choice that is specific to their personal needs and preferences.

“Q30 makes a daring visual statement through its sculpted exterior. The car has been engineered to deliver a driving experience that is unmistakably INFINITI. Q30 will accelerate the company’s strategy to become one of the leading global manufacturers of premium cars.” Roland Krueger, President of INFINITI

Please note: All product information in this press kit relates to global Q30 information. Please contact your country’s INFINITI PR office for details specific to your market.