New model grades pave the way for new design elements

  • New model grades offer INFINITI customers a choice of two exterior designs
  • Design of the Red Sport 400 model symbolizes the performance potential of its 3.0-liter twin-turbo V6 engine

“With the new Q50 we are introducing new model grades, each offering their own look and character. Red Sport 400 in particular lets drivers express themselves with a more assertive design that clearly conveys the car’s performance potential.” Francois Bancon, Vice President, Global Product Strategy, INFINITI

Coinciding with the refreshed look of the new Q50 is the introduction of a new grade structure – Pure, Luxe, Sport and Red Sport 400 – which sees differentiation in the look of the range-topping sports grades. This has allowed INFINITI designers the opportunity to tailor different designs according to the attributes and character of the models within the range. The ‘Sport’ grade adds performance-focused exterior design, while further enhancements and the most powerful engine appear exclusively in the ‘Red Sport 400’ grade.

All grades benefit from an update to INFINITI’s signature double-arch grille, which creates a strong first impression. The grille's three-dimensional, textural quality has been enhanced with a deeper detailing of the waved mesh-pattern surface and chrome surround. Rising from the double arch grille is a smooth and commanding character line, which flows energetically through the side of the body like a wave, creating a highly fluid profile – a trademark INFINITI look.

Designers have also evolved INFINITI’s signature lighting at the front and rear of the car across all grades. The LED headlamps enhance INFINITI’s trademark ‘human-eye’ aspect, while new slimmer combination LED rear lamps, derived from the Q60 sports coupe, result in a more delicate appearance with a sharper light signature.

Further design changes at the front of the Q50 for Sport and Red Sport 400 model grades include a more angular front bumper and wider, lower air intakes – adding greater visual potency. Inspired by INFINITI’s ‘zero lift’ approach to aerodynamic efficiency, the new Q50 boasts a more prominent aerofoil at the base of the front bumper.

Design details specific to the Red Sport 400 model grade assert the new Q50’s performance credentials and add an aggressive, confident aura. With its 3.0-liter twin-turbo V6 engine capable of generating 400 hp, INFINITI’s designers have sought to symbolize the performance potential of the Red Sport 400 in its appearance, bringing the car in line with the brand’s ‘designed to perform’ ethos.

The rear of the Red Sport 400 places more focus on the twin exhausts and rear diffuser with a two-tone paint finish – the body color is accompanied by dark metallic trim around the base of the rear bumper. Door mirrors are finished in the same high-gloss black paint, adding to the car’s confident look. Red Sport 400 models come equipped with 19-inch wheels – to contribute to a more aggressive stance, while also improving handling and traction under cornering and hard acceleration. The aluminum alloy wheels fitted to Red Sport 400 models also convey a more technical aspect in their design, with sharper, thinner spokes than those of the Sport model grade.