Hong Kong/Sunderland – Infiniti is seeing results from its decisive steps to strengthen its brand presence and globalize its business.
The growth plan is underpinned by a commitment to offer product alternatives for a new generation of young-minded premium customers.
Infiniti had a record-breaking 2014 with global sales of more than 186,200 vehicles, up 13.5% from the previous year. For the first 10 months of 2015, the company sold almost 173,000 vehicles, up around 24,300 vehicles or 16% from the same period in 2014. Infiniti has also marked 14 consecutive best individual months on record.
A strong product lineup remains at the core of the sales growth.
At the Detroit Motor Show in January 2015, Infiniti introduced the Q60 Concept, the company’s take on a two-door premium sports coupe. This was followed by the global reveal of the QX30 Concept at Geneva in March, as a precursor of a stylish premium compact crossover.
In September at the Frankfurt Motor Show, Infiniti introduced the Q30, the brand’s compact entry for global markets, which will be launched by the end of this year. It will also be Infiniti’s first vehicle built in Europe.
Last year, Infiniti premiered its vision of a full-size premium sedan with the daring Q80 Inspiration in Paris, which was widely lauded by international media.
The Q50 sports sedan was introduced in many markets around the world in 2013 and became Infiniti’s top-selling product. It won many accolades from respected organizations globally especially in the area of innovative technologies.
The expanded portfolio is supported by a dedicated network of global design studios, with new facilities opened in Beijing and London last year, and San Diego in 2015.
Infiniti’s sales and portfolio growth is mirrored by a significant expansion of its global manufacturing footprint, with China and the United Kingdom joining production sites in Japan and the United States. It also started engine production at the Infiniti Powertrain Plant in Decherd, Tennessee, in the U.S. in June 2014. With the plan to start production in Mexico in 2017, Infiniti will extend its manufacturing footprint to five countries on three continents in the next few years.
Leveraging strategic cooperation such as that with Daimler AG will lead to collaboration on advanced research and development of key future technologies and their applications.
The vision for Infiniti is clear – to become a top tier premium brand in the automotive business and offer a range of vehicles defined by daring design, forward-looking technologies and a driver-centric and passenger-minded human approach..
Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States and China. Production in the UK will start in 2015, bringing with it significant expansion of the brand’s portfolio. Infiniti plans to also expand manufacturing into Mexico by 2017.
As the Title Partner and Vehicle Performance Partner of Infiniti Red Bull Racing, Infiniti has a far-reaching technical collaboration with the four-time FIA Formula One World Championship winning Team.
More information about Infinitiand its industry leading technologies can be found at www.infiniti.com. You can also follow us onFacebook, Twitter, Instagram, LinkedIn and see all our latest videos on YouTube.
For Infiniti Global Communications, contact:
Director, Corporate and Internal Communications
Infiniti Global Communications
Infiniti Motor Company Ltd., Hong Kong
Phone: +852 3948 0195
Mobile: +852 9542 1701